At My ALF Consultant, we are more than just a marketing agency—we are industry insiders dedicated exclusively to the senior living and assisted living sector. Founded in 2012 by Kalei Stockstill and his wife Sheryl, our company was born from hands-on experience owning and operating a thriving 32-bed assisted living facility in Satellite Beach, Florida. Starting with a single 4-bed building in 2009, we grew our operation organically and methodically, adding buildings year by year and innovating ways to expand capacity on nearly 2 acres of land. Through every stage—from construction and daily operations to resident care and business scaling—we immersed ourselves in the unique challenges and opportunities of the senior living space.
This deep-rooted expertise sets us apart: unlike general agencies that serve any business, we focus solely on senior living facilities, adult family care homes, and related communities. We understand the nuanced needs of owners and operators, including regulatory compliance, resident-centered marketing, family outreach, and the delicate balance of compassion and efficiency. What truly differentiates us is our holistic view of marketing success in this industry. While most agencies pour resources almost entirely into digital channels like SEO, websites, social media, and pay-per-click ads—often overlooking the bigger picture—we know that digital should account for only 20-25% of leads for assisted living and senior living facilities. The majority of growth comes from local marketing, networking, and word-of-mouth referrals, including events, print materials, direct mail, and community partnerships. Traditional agencies rarely grasp this critical key to success, but our background as facility owners means we prioritize a balanced strategy that integrates digital tools with proven offline tactics to drive sustainable occupancy and loyalty.
Our in-house team draws from our own successes to help clients nationwide improve operations, advertising, marketing, and even buying or selling facilities. In addition to consulting, we launched My ALF Training in 2012, which has become Florida’s largest online training provider for assisted living facilities (ALFs) and adult family care homes (AFCHs). Today, we’re contracted with over 200 communities, large and small, delivering comprehensive staff training that ensures high standards of care and compliance.
Our marketing services are tailored to elevate your senior living community, blending digital precision with local, relationship-driven approaches to maximize leads, engagement, and growth while respecting the trust-based nature of the industry. Below, we outline our core offerings, each backed by our specialized knowledge and proven results, with an emphasis on how they complement broader non-digital efforts.
Our SEM strategies are designed to put your senior living facility at the top of search results where families are actively looking for care options. We optimize for key terms like “assisted living near me” or “senior care in [your city],” using data-driven keyword research tailored to the senior living demographic. By combining SEO best practices with targeted bidding, we ensure your community appears prominently on search engines like Google, increasing website traffic and inquiries without wasting budget on irrelevant audiences. While this forms a solid digital foundation (aiming for that 20-25% of leads), we integrate it with offline tactics like local event tie-ins to amplify reach and convert online interest into in-person visits.
We craft high-impact paid search campaigns that deliver immediate results for senior living operators. Focusing on platforms like Google Ads and Bing Ads, we create customized ad copy that highlights your facility’s unique amenities, such as personalized care plans, scenic locations, or specialized programs for memory care. Our team manages everything from ad creation and A/B testing to budget allocation and performance tracking, ensuring a strong return on investment. Drawing from our own experience scaling a facility from 4 to 32 beds, we prioritize ads that resonate with decision-makers—often adult children or spouses—while advising on how to pair them with direct mail or networking follow-ups to nurture the 75-80% of leads that come from traditional channels.
In the senior living industry, building trust and community is key, and our social media advertising excels at fostering those connections. We develop targeted campaigns on platforms like Facebook, Instagram, and LinkedIn, reaching families, caregivers, and potential residents with heartfelt stories, virtual tours, and testimonials. Our ads emphasize the warmth and security of your facility, using age-appropriate targeting to connect with demographics most likely to need senior care services. With our in-house expertise, we’ve helped clients increase engagement by highlighting events, resident spotlights, and educational content, turning social media into a powerful tool for brand loyalty and lead generation that bridges to real-world networking and word-of-mouth growth.
Events are a cornerstone of senior living marketing, and we specialize in promoting them to maximize attendance and impact—recognizing their role in generating the bulk of leads through local and relational channels. Whether it’s open houses, health seminars, holiday gatherings, or virtual webinars, our team handles end-to-end promotion—from eye-catching invitations and email blasts to social media teasers, print flyers, direct mail campaigns, and local partnerships. We leverage our industry knowledge to tailor messaging that appeals to families’ emotional needs, ensuring events showcase your facility’s strengths like community activities or expert staff. Our strategies have driven record turnout for clients, fostering relationships that lead to long-term residency, positive referrals, and seamless integration with digital efforts for a well-rounded marketing mix.
Your website is often the first impression for families researching senior living options, so we create user-friendly, compliant sites that inspire confidence and action. Our designs are mobile-optimized, accessible, and focused on the senior living audience, featuring intuitive navigation, high-quality photos of your facility, detailed service pages, and easy contact forms. We incorporate SEO from the ground up, ensuring your site ranks well while complying with healthcare privacy standards like HIPAA. Drawing from our operational background, we build sites that tell your story authentically—much like how we grew our own facility—helping convert visitors into tours and residents. Beyond digital, we advise on using your site as a hub for offline materials, like printable brochures or event RSVPs, to support the essential local marketing that drives most of your success.
At My ALF Consultant, our mission is to empower senior living owners like you to thrive in a competitive landscape. With our exclusive focus, proven track record, and comprehensive in-house services that blend digital efficiency with traditional, community-focused strategies, we’re your partner in creating meaningful growth. Contact us today to discuss how we can customize these solutions for your community.